Tui (Nga Puhi) is a producer with more than 20 years experience domestically and internationally in film video, television, and marketing communications.
In recent years Tui has focused firmly on film while working as both a marketing communications consultant and TV director. He has a slate of features in development under the Tauihu Media banner together with writer/producer Bradford Haami. And from 2010 – 2012, Tui, Brad and colleague Poata Eruera executive produced Tauihu Shorts, one of the New Zealand Film Commission’s Executive Producer PODs for Premiere Shorts.
Tui began his career in Japan working for Virgin Earth, which produced stories for Entertainment Tonight, Ripley’s Believe It or Not and The Playboy Channel. He went on to establish successful location co-ordination company Topco, working with Japanese film production companies shooting TVCs in New Zealand.
Two separate stints followed as a writer, director, producer, and later executive producer at leading New Zealand production company Communicado. In between Tui spent a further five years in Japan in varied roles including as an executive producer for financial information giant Reuters.
Tui then took up the role of managing director and executive producer for seven years of full-service marketing communications company Fresh Media. Fresh provided strategic advice for and tactical implementation of marcomms projects, including branded documentary and information programming for large and small businesses, non-profit organisations and government departments.