Not everyone can turn online buzz into real-world results, and vice versa. Anna Dean can. By knowing how to make the right noise with the right people, she’s in the business of making corporate cool.

Reason for being? Anna cut her teeth in the art world – helping friends’ projects get the attention they deserved. A Golden Bay girl at heart, she also has a deep connection to the land and is never afraid to plunge into the sea. Social issues, like the gender pay gap, also get Anna fired up.

Claim to fame? TV3’s David Farrier described Anna as a “marketing genius” after she changed Wellington to “Vellington” for the launch of WHAT WE DO IN THE SHADOWS.

Anna was the recipient of a professional development grant from NZFC to attend the final PixelLab in Scotland in 2016 for transmedia storytellers.