Sasha Rainbow is an award-winning New Zealand-born director and writer based in Los Angeles whose unique sensibility and vision inflects both her film and commercial work.
Her first documentary Kofi and Lartey, about two boys living in the world’s biggest electronic waste dump in Ghana, won several awards. Her second documentary Kamali, about a seven-year-old Indian girl skateboarder, was long-listed for an Academy Award and nominated for a BAFTA.
In 2019 her work for the Toyota Olympic and Paralympic Start Your Impossible campaign was the largest of its kind in Southeast Asia. Her directorial flare shines in her commercial work for EE Hope United, KFC, Puma, Lancôme, and Apple and music videos for Wild Beasts, Placebo, Suki Waterhouse, Priya Ragu, and Findlay.
Sasha has been a mentee of the prestigious British Film Institute x British Academy of Film and Television mentorship since 2018. In 2020 she was selected as one of eight women for the Women in Film mentorship scheme in Los Angeles, and is a member of the Directors and Editors Guild NZ.
Sasha believes in the power of storytelling to showcase true heroic role models, which she thinks is just what the world needs.
